Report distribution formats

Turn measured answer gaps into assets your team can ship.

Start from the public report, then choose the page, post, script, or source move that explains the gap clearly enough for buyers and AI answer engines.

Report-to-distribution path

Measured gap to follow-up scan

1Run a visibility scan
2Choose one measured answer or citation gap
3Package the public report
4Ship the supporting page or source move
5Rescan the same buyer question

Core report package

AI Visibility Report Card

The public report should explain the evidence before it asks to be shared.

Each format below starts with measured answer evidence, then turns that evidence into a page, post, script, or source plan with a clear rescan point.

Public proof

Mention rate, competitor overlap, citations, and question gaps.

Workspace detail

Raw answers and action briefs stay inside the workspace.

Follow-up path

The same buyer question becomes the rescan control point.

Format library

6 repeatable formats for report-led distribution.

These are designed for teams where credibility beats noise. Each format starts with a real scan insight and ends with a specific action.

The Answer Gap

A measured buyer question did not name the brand. Here is what appeared, which sources shaped it, and what we are fixing next.

  1. 1Name the buyer question in plain English.
  2. 2Show the answer pattern: who appears, who is missing, and what sources were cited.
  3. 3Explain the revenue risk in one sharp sentence.
  4. 4Share the exact page, citation, or proof asset you are building next.
LinkedInXYouTube Shorts
Run your own AI visibility scan.

Competitor Leak Teardown

This buyer question sent attention to a competitor before the buyer reached the site.

  1. 1Quote the question category without exposing private customer data.
  2. 2List the competitor claims AI agents actually repeated.
  3. 3Show the missing proof or citation gap causing the recommendation.
  4. 4Turn it into a concrete content or product marketing task.
LinkedInX
Find the exact buyer questions where your competitors are winning.

Before / After Answer Audit

A before-and-after audit only works when both answer states are measured.

  1. 1Show the first answer state - what agents said before.
  2. 2Show what page, docs, comparison, or proof changed.
  3. 3Show the new answer state after a follow-up scan.
  4. 4Summarize the repeatable lesson for your audience.
LinkedInBlogNewsletter
Run a scan before your next content sprint.

Citation Map

AI agents do not invent every recommendation. Here are the exact sources shaping answers in your category.

  1. 1Group sources by owned pages, third-party reviews, docs, communities, and directories.
  2. 2Identify which source type is absent for your brand.
  3. 3Explain what your team is fixing first - and why.
  4. 4Invite readers to inspect their own citation roots.
LinkedInXBlog
Map the sources that shape AI answers in your category.

Question-to-Page Checklist

Every high-intent buyer question needs a page that answers it cleanly - otherwise AI will recommend someone else.

  1. 1Pick one commercial question cluster that matters to your best-fit customer.
  2. 2Map it to the page that should answer it.
  3. 3Score the page: positioning, proof, comparison, docs, citations.
  4. 4Share the single missing item as your next action.
LinkedInNewsletterBlog
Turn your answer gaps into a prioritized content plan.

Founder Build Log

Classic SEO tools show rankings. This format shows what AI told buyers and what shipped in response.

  1. 1Open with a sharp market observation your audience feels.
  2. 2Show one real artifact: question cluster, visibility score, citation map, or recommended action.
  3. 3Explain what shipped this week and what it means for buyers.
  4. 4Ask one specific question to invite replies and start a conversation.
LinkedInX
Run a free AI visibility scan for your brand.

One measured gap should create one clear follow-up path.

Choose the asset that matches the gap, publish it with the report as proof, then use the same buyer question to check whether the answer changed.